Introducing Elbee! Inspired by the universal joy of welcoming someone new, our creative approach was to create a playful, baby-announcement style campaign that invited audiences to join the journey of naming the Little Bellies monster from the very beginning.

By turning the naming of Little Bellies’ beloved little monster into an interactive moment, we helped transform a mascot launch into a shared story; one driven by anticipation, participation and celebration. We are so proud to partner with Little Bellies to bring Elbee to life and create a campaign people genuinely wanted to be part of.

Monster and Bear were engaged by Little Bellies as their animation studio to bring this concept to life.