Max is a South-Londoner (the ‘south’ bit is important), bearded and over the years people have told him that he is quite tall.

He likes making things move in interesting ways. Usually, the camera, but sometimes walls, cars, lights, actors and on one particularly memorable occasion, a 70 tonne tank.

Max likes to ponder deeply, usually about film and advertising. He makes commercials because “are you kidding, we get to do this for a job” and is at his happiest when he can take a great idea and wrap it up in a bold visual treatment.

If you were to ask Max, he’d tell you that great ideas make great campaigns, but secretly he also thinks they take a heap of craft, collaboration, passion and just a tiny dash of serendipity.