THE BRIEF

TO GET: WOMEN

TO: PURCHASE ONE OF THE NEW SEXYLAND BRANDED VIBRATORS

BY: NORMALISING MASTURBATION, AND ENCOURAGING A LITTLE “ME TIME”

THE OUTCOME

Everyone knows that Sexyland is Australia’s largest adult toy retailer, but did they know that they have their very own Sexyland range of vibrators? And that they are a viiiiiibe?

Showcasing 4 of the very sexy colours in the Sexyland vibrator range, we proposed an authentic vignette series featuring interviews with four very different women, to showcase how “me time” looks across a range of different personalities.

Keeping authenticity front of mind for the ‘Me Time’ campaign ensured that the series matched the brand tone established in our highly successful ‘Real Sexy’ integrated campaign the year prior. Published on digital media platforms, and as a social campaign, the series struck a chord with audiences who recognised how in touch with women the series was, and in hero-ing women who spoke confidently about their own self-pleasure practices.

Did the campaign work a treat? Well, the toys are constantly sold out, so we’d say that’s a big orgasmic YES!