A REAL SEXY CAMPAIGN
When Melbourne’s most sought after media agency and Australia’s most iconic adult brand approached us to bring to life a new television commercial and branded content series (for all channels including social media), we were all chomping at the bit. Having been without a TVC released in over 10 years, this was truly an opportunity to re-establish Sexyland as a relevant voice in the brand, marketing and advertising space.
As a content creation agency, in conjunction with MK Media, we wanted to create a marketing video and brand video that answered the question: What IS sexy? Here and now in the 2020s? And as a company that prides itself on having truthful and transparent conversations to get to the heart of an idea, we got to work opening inappropriate tabs that weren’t safe for work (NSFW)... in the workplace. (JC, we’re looking at you and that tab full of adult toys!)
But this could only be actualised if we stayed real in the casting and storytelling of our content. It’s an advertising and marketing faux pas to approach diversity with so much precision that it becomes tokenistic. So, we actually chose to cast our sex-positive representations from the Sexyland fanship. And boy, we fell in love with the characters we came to feature - they we’re in all angles and views, REAL. From their stories, to their preferences, to their passion for their communities, to their messages… every little step we took embodied our strategic and creative appraoch, REAL is Sexy… REAL SEXY.
But don’t take our word for it? You tell us… is this campaign REAL SEXY or what?