THE BRIEF

TO GET: PROSPECTIVE HOMEBUYERS & YOUNG FAMILIES

TO: CONSIDER BUYING A PROPERTY FROM EVERLEY IN SUNBURY

BY: CINEMATICALLY SHOWCASING UNEXPECTED BEAUTY SURPRISINGLY CLOSE TO THE CBD

THE OUTCOME

Working alongside one of our favourite agency partners 10 feet tall, Monster & Bear were assigned the task of producing a beautiful filmed and photographed campaign to support the launch of the Everley estate in Sunbury. The main ask? To cinematically showcase the kind of beauty and nature that people really don’t know is accessible, and so close to, the Melbourne CBD.

Working with an extremely nimble crew, we were able to work with natural light, move quickly between locations, and keep the cost effective for this campaign, all while maintaining a high production standard across all assets. By collaborating with both the agency and the client on a look, feel and tone that felt aspirational and relevant to the lifestyle we were selling in, we encapsulated the essence of Sunbury and surrounds in one short clip, and photographic series.