Brand: Charles Elena Design
Brief: 1 x 60-90 second advertisement for web
Project Description: Monster & Bear created this advertisement for Charles Elena Design, with the brief to embody the studio culture at the branding agency. Monster & Bear spent several days filming with the Charles Elena Design team, filming them at work and embracing their hometown Melbourne. Once these shots were obtained, buzzwords were integrated into the 3D space.
Did You Know: For every shot in this video that contains a buzzword, there are up to 25 frames per second that needed to be manually rotoscoped. This is done to ensure that overlapping figures and objects sat in front of, or behind, the text itself.