Brand: Lipton

Title: “Be More Tea”

Brief: 1 x 60 second advertisement, with the option to cut down to 30.

Project Description: Monster & Bear created this 60 second advertisement for Lipton Ice Tea, with the brief to embody what it truly means to “Be More Tea”. Monster & Bear executed all aspects of this video independently, from conceptualisation through to production and postproduction.

Did You Know: The backwards 3-pointer shot (0:41) in this clip is actually a visual effects trick, where two shots were composited together to pull off the feat.

It was also 40 degrees at the time of shooting… Kudos to the performers in this shoot! Absolute troopers.