Brief: 4 x 5 minute+ videos, designed to educate and inspire new Etsy sellers to make their craft into a successful online business.
Project Description: Etsy.com is a well-known online platform for the makers of designer, vintage, unique or hand-made goods. The brand approached Monster & Bear with the brief to utilise the voices of successful entrepreneurs Clare Bowditch (singer/artist/owner of ‘Big Hearted Business’) and Jess Van Den (Successful Etsy Seller / Owner of ‘Create & Thrive’) to educate and inspire new sellers onto the platform as a New Years Resolution. Thus, the #etsyresolution phrase was coined.
Our approach to this content was to make it as freeform as possible, in order to highlight the vibrance of both girls’ personalities, but to also make the viewer feel at ‘home’.
Oh, and of course, the design and feel of the home is very important too. If your audience are highly sensitive to design features, the architecture and interiors are a key component of the video, too. This is why Monster & Bear sourced a reputable home location as featured on The Design Files.
Did You Know: Clare Bowditch is an absolute hoot. And she has twins!