3 WAYS TO USE AI IN CREATIVE CONTENT STRATEGY

Midjourney, Wonder, ChatGPT, Jasper…

It’s a daunting subject to tackle, but let’s be honest… Artificial Intelligence (AI) is here to stay, and may affect all facets of creative content creation from now until forever. And while it’s hard not to get caught up in the doom-and-gloom aspects of how this means all our jobs will be stolen by Terminator-esque robots, it’s important for anyone in the world of creative content – be it a content agency, marketers, brands, advertising agencies, or quite literally anyone with a social media account – to understand the trends arising.

Here are just a few of the ways in which AI is currently being harnessed in the world of creative content… and effectively:

Midjourney UI
Example of AI derived and inspired content - Midnight on Meatballs

1. CHAPTERISED STORIES w/ CINEMATIC TAILORED VISUALS

A rising number of accounts are utilising the power of AI image engines to generate creative content in the form of a polished, designed universe that captivates the audience through strong copywriting and storytelling in the image blurb.

Check out these Instagram accounts (Nightmarish Meatballs and Midnite On Mars) which both create content that is purely fantastical, based on described universes and characters that would have previously cost a fortunate to generate:

<<< Midnite On Mars and Nightmareish Meatballs Instagram

2. VIDEO PRODUCTION WITHOUT THE NEED FOR PRODUCTION

(although there’s a long way to go yet! AI can’t provide all video production services!)

In a similar fashion, AI is becoming increasingly capable of generating video content, but is a bit of a laughing stock presently. That said, some have been entirely savvy in their creative content ideation, jumping on the hilarious bandwagon to create something memorable for brands.

Check out this hilarious trailer for Bizarro Barbie – Barbenheimer.

Bizarro Barbie - Barbenheimer

3. CAPTURING THE ESSENCE OF IDEAS FOR PITCH DECKS

Worst case scenario, the power of AI in terms of both copy and visuals is something that can give you a brainstorming partner when you’ve got no one to bounce ideas off. Whether it’s creating better video production briefs, creative content strategising, animated content character creation, TVC conceptualising , or end-to-end multi-platform campaigns, there’s certainly no harm in plugging away at any number of the powerful and available (free or paid) AI engines to roll the dice on some ideas.

The truth of the matter is that the only real way to understand how AIworks, and understand its power, is to start playing with it. While it might seem intimidating, we can only benefit from pushing the boundaries of what it can do, then try to be one of the first to use it in a way that it never has before.