Segway, best known for its electric balancing vehicles, came to us to launch an entirely new category for the brand: the Navimow range of robotic lawn mowers. Our brief was to introduce this innovation to the world through an overarching brand film, supported by a clear, engaging explainer video.

Both pieces centred on the idea of convenience, with the brand ad leaning into playful, everyday lifestyle moments to draw clever parallels between modern living and the Navimow’s capabilities and benefits. The explainer then stepped in to clearly unpack how the product works and why it makes life easier.

The campaign rolled out globally across the USA, Germany and Australia as part of a fully integrated launch, helping position Navimow as a smart, intuitive solution in the robotic lawn care space.