Monash University
IT Socials
We worked with Monash University’s IT Department on a suite of content about their courses and facilities. We created 120 pieces on content over 12 months, and worked closely with their students to create TikTok videos that were relevant to their own experiences.
While we did leverage trends in a handful of instances, our strategy was to create entertaining content that was grounded in the reality of being an IT student at Monash University.
We worked closely with Monash staff and students on a dynamic and flexible body of work that shifted with their needs, like promoting specific student clubs, events and newly available courses.
