For the second year in a row, agency JWI Global hit up Monster & Bear to produce an ambitous series of content for razor brand Gillette. Keeping continuity with the previous year’s campaign, Monster & Bear set to work building the perfect Gillette style branded bathroom in our studios, and collaborated with influencer Tilly Oddy-Black as this year’s campaign star.

Tapping into Tilly’s audience was a large aspect of this year’s renewed brief. This meant that our 3-day shoot needed to accommodate the filming of 14 additional social media concept scripts, which all took place within the same set, but needed to cleverly be able to reuse shots and assets across scripts to make the shoot logistically achievable.

Working our magic on an ambitious 3-day shoot, Monster & Bear proudly knocked the production out of the park to achieve the high end TVC component, alongside OOH key visuals, and a suite of social materials for TikTok and Insta.

End result? An undeniably branded Gillette 360 experience for 3 product ranges. Now that’s a smoooooth production.