They say not to work with children or animals, but when the brief came through for this campaign to work with kitty cats, we were more than ready to herd cats for our friends at Communicado.

Working closely with the client and agency, Monster & Bear took the original brief for this film-first Delectables campaign, and found ways to elevate the quirky bones of the script through branded visual styling and a proposed stand-off between cat owners and their cats.

Working with some of the best animal wranglers in Victoria, we managed to get our humans and felines to perform a familiar story, and get audiences aligned on the perfect treat for fussy furballs. In the end, we can also say with certainty that our furry friends definitely gave Delectables the Lick Of Approval.