Brand: Open Training Institute

Brief: 1 x 90 second advertisement for web, with the option to broadcast.

Project Description: Monster & Bear were contracted to create an advertisement to support the launch of Open Training Institute, an online training provider backed by Open Universities Australia. The advertisement is designed to target two specific markets; those who wish to move up in their current role, and those who feel it’s time for a complete career change. Monster & Bear executed all elements of concept, design, scripting, production and postproduction for this advert.

Did You Know: The shot that took the longest to film was the opening shot, taking a full 8 hours to map out and execute. This was mainly due to the fact that half way through the take, a green screen had to be dropped down behind the camera to transform the front yard into a cafeteria for the next scene.